Steve Will Do It, whose real name is Stephen Deleonardis, is one of the most successful and influential social media stars of the 21st century. With millions of followers across various platforms, he has built an empire from his YouTube antics, business ventures, and social media influence.
His rise to fame is nothing short of meteoric, and his net worth continues to grow. In this article, we’ll delve into Steve Will Do It Net Worth in 2025, how he earns his money, and the factors that contribute to his wealth.
Who Is Steve Will Do It?
Steve Will Do It, born Stephen Deleonardis on August 26, 1998, in Oviedo, Florida, rose to fame as a member of the NELK Entertainment group. He is a social media personality, entrepreneur, and YouTube sensation known for his outlandish stunts and extreme
challenges. As a teenager, Steve started gaining attention on Instagram by taking on challenges where he consumed enormous quantities of food or alcohol, which became his signature move.
In 2019, Steve Will Do It transitioned to YouTube, where he further built his brand by producing larger-than-life challenge videos that quickly gained millions of views. His online popularity skyrocketed, and he became a key member of NELK, a group known for pushing the boundaries of social media content. Over time, his brand expanded beyond YouTube into other lucrative business ventures, including Full Send Clothing and Happy Dad Hard Seltzer.
Steve Will Do It Profile Summary
| Attribute | Details |
| Real Name | Stephen Deleonardis |
| Stage Name | Steve Will Do It |
| Born | August 26, 1998 |
| Birthplace | Oviedo, Florida, United States |
| Profession | YouTuber, Social Media Influencer, Entrepreneur |
| Group Affiliation | NELK Entertainment |
| Subscribers (YouTube) | 4.12 million (before the ban) |
| Followers (Instagram) | 3.6 million |
| Followers (Rumble) | 635,000 |
| Net Worth (2025) | $6 million (estimated) |
| Known For | Extreme challenges, pranks, Full Send Clothing, Happy Dad Hard Seltzer |
| Business Ventures | Full Send Clothing, Happy Dad Hard Seltzer |
| Cars | McLaren, Tesla Model X, Lamborghini, and more |
| Investments | Luxury cars, NFTs |
| Content Style | Outrageous stunts, food challenges, giveaways |
Steve Will Do It Net Worth 2025
As of 2025, Steve Will Do It’s net worth is estimated to be around $6 million. This impressive figure comes from a combination of his social media fame, business ventures, investments, and brand deals.
Sources of Income
Steve’s wealth is spread across multiple sources:
- Social Media: YouTube (before the ban), Instagram, and Rumble
- Business Ventures: Full Send Clothing, Happy Dad Hard Seltzer
- Brand Endorsements: Partnerships with brands promoting various products
- Investments: Luxury cars, NFTs, and other digital assets
What Is Steve Will Do It’s Monthly Income?
Steve Will Do It’s monthly income is estimated to be over $35,000. His income comes from various streams, such as social media content, business ventures, sponsorships, and investments. Here’s a breakdown:
Income Sources Breakdown:
| Source | Estimated Monthly Earnings |
| Social Media (Rumble & Instagram) | $10,000–$15,000 |
| Brand Deals & Sponsorships | $8,000–$12,000 |
| Business Ventures | $10,000–$15,000 |
| Investments & Other Ventures | $2,000–$5,000 |
Steve’s diversified income stream is crucial in maintaining a steady cash flow despite the unpredictable nature of social media platforms and digital trends.
How Does Steve Will Do It Earn So Much Money?
Steve Will Do It’s financial success can be attributed to a variety of factors. His wealth is not just from one source, but from a combination of digital content creation, entrepreneurial spirit, and smart investments.
Social Media Influence
Steve Will Do It’s main source of income comes from his enormous influence on social media. Although his YouTube channel was banned for promoting gambling platforms, he adapted quickly by transitioning to platforms like Rumble and expanding his presence on Instagram. These platforms provide him with the opportunity to monetize his large following through ads, sponsored content, and partnerships.
- Rumble: Steve’s move to Rumble in 2022 has proven to be successful. He has built a large following on the platform with over 635,000 followers. Rumble allows content creators like Steve to earn through ad revenue, sponsorships, and audience donations.
- Instagram: With 3.6 million followers on Instagram, Steve generates significant income through sponsored posts, affiliate marketing, and brand partnerships.
Brand Endorsements and Sponsorships
Steve has partnered with several brands for promotional content and sponsorships. Companies value influencers like Steve because of their large, engaged audiences. His sponsorship deals often involve product placements or promotions that align with his adventurous, high-energy persona.
Steve has been known to endorse everything from alcohol brands to online platforms. Although some of these partnerships led to controversy (such as his promotion of gambling), they have played a significant role in his income.
Business Ventures
Steve has also made wise business decisions, co-founding successful ventures with his NELK Entertainment partners. Two of his most lucrative ventures include:
- Full Send Clothing: Full Send is a streetwear brand co-founded by Steve and the NELK crew. The brand targets a youthful audience, particularly college students, and is known for its bold designs and association with extreme lifestyle content. Full Send Clothing has been hugely profitable, contributing millions to Steve’s net worth.
- Happy Dad Hard Seltzer: Launched in 2020, Happy Dad is an alcoholic beverage co-founded by Steve and NELK. The brand’s success can be attributed to its catchy name, clever marketing, and strong association with the NELK group’s image. Happy Dad Hard Seltzer has become a significant source of income, especially with growing demand for seltzer drinks in the U.S.
Investments in Luxury Cars and NFTs
Steve has invested in luxury cars and digital assets like NFTs (non-fungible tokens). These investments not only align with his personal interests but also serve as valuable assets. His collection of luxury cars includes some of the most prestigious brands, such as McLaren and Tesla, which tend to appreciate in value over time.
In addition, Steve has ventured into the world of NFTs, joining the digital collectibles trend. His early investment in NFTs has proven financially rewarding, as many digital assets have experienced significant value increases.
History of Steve Will Do It
Steve Will Do It’s journey to fame began in 2017 when he first gained attention on Instagram. His account, SteveWillDoIt, became known for its over-the-top challenges, often involving eating large amounts of food or drinking copious amounts of alcohol. His “will do it” motto resonated with his growing audience, as it symbolized his willingness to take on any challenge.
In 2019, Steve moved to YouTube, where he gained millions of subscribers by posting extreme pranks and challenges. His rise to fame came swiftly, but it wasn’t without controversy. In 2022, his YouTube channel was banned after he promoted a gambling platform. However, Steve bounced back by moving to Rumble, where he continues to grow his following.
Despite his controversies, Steve’s association with NELK Entertainment has helped him become one of the most successful social media personalities in the world. His generous giveaways, including luxury cars and jewelry, have made him even more popular among his fans.
Where Does Steve Will Do It Invest His Money?
Steve’s approach to investing is as daring as his social media persona. He has diversified his investments into several profitable ventures:
Business Investments:
- Full Send Clothing: Steve co-founded this successful clothing brand, which has become synonymous with youth culture and adventure.
- Happy Dad Hard Seltzer: Another entrepreneurial success, this brand of hard seltzer has gained significant market share.
Luxury Cars:
Steve’s passion for high-performance cars has led him to invest in a variety of luxury vehicles. He owns several expensive cars, including a McLaren and Tesla Model X.
NFTs:
Steve’s investment in NFTs is another indicator of his business acumen. By embracing the digital art and collectibles market, he has tapped into an emerging trend that has proved lucrative for early investors.
Conclusion
Steve Will Do It’s rise to fame and fortune is a testament to his adaptability, resilience, and entrepreneurial spirit. From his beginnings as a YouTube prankster to a successful businessman with ventures like Full Send Clothing and Happy Dad Hard Seltzer, Steve’s journey continues to inspire others. His estimated net worth of $6 million in 2025 is only the beginning, as he continues to diversify his income streams and expand his influence across various platforms.
Whether it’s his wild challenges, business ventures, or investments in luxury cars and NFTs, Steve Will Do It shows that with creativity and the right mindset, you can build a multi-million-dollar empire in the digital age.
FAQs
Is Steve Will Do It a Billionaire?
No, Steve Will Do It is not a billionaire. His estimated net worth as of 2025 is $6 million, which, while impressive, is far from the billionaire status.
How Many Cars Does Steve Will Do It Own?
Steve Will Do It is known for his luxury car collection, including high-end models like McLaren and Tesla. While the exact number is not publicly available, he owns several high-value cars.
Are NELK Boys Rich?
Yes, the members of NELK Entertainment, including Steve, have built significant wealth through social media content, business ventures, and brand endorsements. Each member has a net worth estimated in the millions.
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